Selma Impact Assessment
See exactly how much value Selma could generate across your quote journeys.
Real Customer Outcomes
>20%
Improvement to sales conversion
>40%
Increase in average policy value
>25:1
Return on investment
Your Details
Enter your current numbers to see projected Selma impact.
Currency: GBP (£) / USD ($) / EUR (€)
- Clicks per month quote starts
- Current conversion rate
- Average premium: £
- Average customer lifetime: years
- Retained revenue % of GWP
Add-on Products
Add optional products that Selma can upsell alongside the main policy.
+ Add product
Combined Conversion Add-ons
All figures show additional value above your current position
Additional combined annual GWP
£504,000
Conversion + add-on revenue (20% uplift)
Additional lifetime retained income
£1.51M
Over 3 years customer lifetime
| Uplift | Add. conv. revenue | Add. add-on revenue | Total additional |
|---|---|---|---|
| +5% | £126,000 | £0 | £126,000 |
| +10% | £252,000 | £0 | £252,000 |
| +15% | £378,000 | £0 | £378,000 |
| +20% | £504,000 | £0 | £504,000 |
| +25% | £630,000 | £0 | £630,000 |
Additional policies / annum
1,440
At 24.0% conversion (20% uplift)
Additional annual GWP
£504,000
Additional revenue from conversion uplift
Additional lifetime retained income
£1.51M
Over 3 years customer lifetime
| Uplift | New conv. rate | Add. policies / annum | Add. annual GWP | Lifetime retained income |
|---|---|---|---|---|
| +5% | 21.0% | 360 | £126,000 | £378,000 |
| +10% | 22.0% | 720 | £252,000 | £756,000 |
| +15% | 23.0% | 1,080 | £378,000 | £1.13M |
| +20% | 24.0% | 1,440 | £504,000 | £1.51M |
| +25% | 25.0% | 1,800 | £630,000 | £1.89M |
No add-ons configured
Add products in the left panel to see add-on revenue impact
| Uplift | Add. annual add-on rev | Add. annual retained profit |
|---|---|---|
| +5% | £0 | £0 |
| +10% | £0 | £0 |
| +15% | £0 | £0 |
| +20% | £0 | £0 |
| +25% | £0 | £0 |
Trusted by the Best
Selma has already made a tangible difference during the initial project, showing great results and strong potential for our other brands within Adrian Flux, answering questions instantly and helping them make choices that fit their needs. At the same time, it’s helping us increase conversions and provide a better experience.
Robert Balls
Operations Director – Bikesure
Ready to See Selma in Action?
Book a personalised demo and we'll walk you through your specific ROI model.