# Convert more quotes with Selma

The AI Sales Agent that guides customers through complex insurance quotes, increasing completion and conversion, with accuracy.

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**See Selma convert a hesitant customer**

Choosing the right policy

# 20% increase in quote conversions.

**Proven in production, delivering measurable impact in months**

## About Selma

Selma the AI Sales Agent is designed for live insurance quote journeys. It understands customer context, guides decisions in real time, and adapts to questions dynamically - increasing quote completions and driving measurable uplift without compromising compliance.

[Calculate your Selma ROI](https://www.opendialog.ai/selma-impact)

## I'm ideal for…

- Quote journeys
- Conversion rate optimisation
- Regulated sales flows
- Questions and answers

## How Selma works

Three steps to better conversions.

**01**

##### Customer hesitates

Selma detects confusion, hesitation, or drop-off signals in real-time

**02**

##### Selma intervenes

Contextual guidance helps the customer understand their options

**03**

##### Conversion happens

Customer completes their quote with confidence

**Wait a moment…**

##### Could I not just build it myself?

Building production-grade AI for insurance requires persistent memory, real-time decisions, compliant personalisation, and continuous learning built in from day one. Selma delivers the infrastructure without 12-24 months of engineering.

**What next?**

##### Ready to convert more quotes?

Get Selma live a matter of weeks. We handle implementation.

## Safe, regulated AI for insurance

SAFER ensures every AI agent operates securely, transparently and compliantly - meeting regulatory expectations while delivering consistent, auditable outcomes across live insurance journeys.

[How we're making AI safer](https://www.opendialog.ai/articles/opendialog-launches-next-generation-ai-agents-and-safer-ai-benchmark)

**Useful links**

- [About OpenDialog](https://www.opendialog.ai/about-opendialog)
- [News & resources](https://www.opendialog.ai/news)
- [White papers](https://www.opendialog.ai/news/white-papers)

**Support**

- [Documentation](https://docs.opendialog.ai/)
- [Get help](https://www.opendialog.ai/contact)