Convert more quotes with Selma
The AI Sales Agent that guides customers through complex insurance quotes, increasing completion and conversion, with accuracy.
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See Selma convert a hesitant customer
Choosing the right policy
20% increase in quote conversions.
Proven in production, delivering measurable impact in months
About Selma
Selma the AI Sales Agent is designed for live insurance quote journeys. It understands customer context, guides decisions in real time, and adapts to questions dynamically - increasing quote completions and driving measurable uplift without compromising compliance.
I'm ideal for…
- Quote journeys
- Conversion rate optimisation
- Regulated sales flows
- Questions and answers
How Selma works
Three steps to better conversions.
01
Customer hesitates
Selma detects confusion, hesitation, or drop-off signals in real-time
02
Selma intervenes
Contextual guidance helps the customer understand their options
03
Conversion happens
Customer completes their quote with confidence
Wait a moment…
Could I not just build it myself?
Building production-grade AI for insurance requires persistent memory, real-time decisions, compliant personalisation, and continuous learning built in from day one. Selma delivers the infrastructure without 12-24 months of engineering.
What next?
Ready to convert more quotes?
Get Selma live a matter of weeks. We handle implementation.
Safe, regulated AI for insurance
SAFER ensures every AI agent operates securely, transparently and compliantly - meeting regulatory expectations while delivering consistent, auditable outcomes across live insurance journeys.
Useful links
Support