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25 Mar 2026

PJ Hayman improves digital travel insurance conversion by 24% with OpenDialog AI

How PJ Hayman used OpenDialog’s AI agent, Selma, to reduce friction in the Free Spirit journey, answer pre-purchase policy questions in real time, and help more customers buy with confidence online.](https://www.opendialog.ai/articles/pj-hayman-improves-digital-travel-insurance-conversion-with-opendialog-ai)