Training Selma: Building a brand

Overview

Selma, OpenDialog’s AI Sales Agent, is designed to act as a trusted digital companion throughout the consumer quote and buy journey.

Unlike generic AI assistants, Selma is trained specifically on your brand’s approved content. This includes product information documents, key talk tracks from your contact center agents, frequently asked questions, and website content.

By grounding Selma in the information that you already stand behind, every interaction is accurate, compliant, and fully aligned with your brand’s voice and customer promise.

Selma is built upon OpenDialogs proprietary Conversational AI Agent framework, based on deep research, deep understanding of psychological principles of how humans engage with machines, this is not a low code developed solution with no guardrails, its built for regulated enterprise.